Major Accountabilities
- External Communications Strategy & Corporate Narrative: Develop and execute an integrated external communications plan aligned with MoonLake’s business and marketing priorities. Define audience priorities, messaging frameworks, that communicates the company’s purpose, science, and differentiated story.
- Product Public Relations & Milestones Communications: Lead product and pipeline PR in partnership with brand teams, Medical Affairs, and Clinical Development. Plan communications for clinical data readouts, scientific congresses, regulatory milestones, and potential product launches, ensuring accurate, balanced messaging appropriate to product approval status, audience, and geography.
- Corporate Website: Manage the MoonLake corporate website’s content strategy, editorial roadmap, and day-to-day updates. Partner with functional content owners, IT, and digital agencies on publishing, maintenance, and enhancements; maintain accurate, current content.
- Corporate Brand & Integrated Campaigns: Lead development and execution of corporate campaigns, from audience insight and creative brief through content production, media activation, and optimization. Connect PR, website, and social activity into cohesive programs that build awareness and understanding of MoonLake; steward a consistent corporate voice, visual identity, and message across touchpoints.
- Corporate Social Media & Community Management: Manage corporate LinkedIn, Instagram, and other agreed social channels, including channel strategy, , copy and creative development, approvals, publishing, and paid amplification where appropriate. Establish channel-specific content and engagement approaches; oversee social listening, moderation, and timely escalation of inquiries or sensitive content under approved procedures.
- Cross-Functional Alignement & Communications Governance: Coordinate priorities and ensure content follows applicable Medical, Legal, Regulatory, and Compliance review processes before publication.
- Agency, Vendor & Budget Management: Select, brief, and manage PR, creative, digital, and social agency partners. Set clear scopes, deliverables, timelines, and quality standards; manage budgets, forecasts, and resource allocation to deliver coordinated, high-quality programs efficiently.
- Measurement, Insights & Optimization: Establish objectives, baselines, and KPIs across PR, website, corporate campaigns, and social media. Assess coverage quality, message pull-through, share of voice, relevant website traffic, audience engagement, and campaign effectiveness; report actionable insights and use audience, competitor, and performance data to refine plans.