Major Accountabilities
- Speaker Bureau Development & Management: Build and manage speaker bureau capabilities, including needs-based speaker selection, nomination, contracting coordination, onboarding, training, and ongoing readiness. Partner with Compliance and program operations on eligibility, fair market value, documentation, and appropriate speaker utilization.
- Educational Content & Speaker Training: Lead agency development of speaker decks, case-based educational modules, discussion guides, and training resources. Translate complex evidence into clear, engaging content; manage referencing, review, approval, and version control; and ensure speakers are trained on approved materials, fair balance, and appropriate handling of unsolicited questions.
- Program Execution & Field Enablement: Deliver live, virtual, and hybrid peer-to-peer programs, including broadcasts and webinars. Partner with Sales, field leadership, and thought leader engagement teams on needs-based program planning, approved invitations and resources, scheduling, and execution; oversee vendors to provide a consistent, high-quality HCP experience.
- Congress Education & HCP Insights: Partner with HCP Marketing and congress teams to develop approved product theaters and peer-exchange opportunities at priority national and regional meetings. Plan commercial advisory boards when a documented business need exists, and translate advisory input, field feedback, and program evaluations into actionable improvements to educational content and delivery.
- Cross-Functional Partnership & Compliance: Align education initiatives with HCP Marketing, Medical Affairs, Sales Training, and launch workstreams while respecting commercial and medical responsibilities. Lead materials through required review and approval, and partner with Legal and Compliance on speaker program policies, transparency reporting, monitoring, and timely resolution of execution issues.
- Agency, Vendor & Budget Management: Manage medical education agencies, speaker bureau vendors, and production partners, including scopes of work, deliverables, timelines, and quality standards. Own the assigned budget, forecasts, purchase orders, and invoice reconciliation, identifying risks and allocating resources against launch priorities.
- Measurement & Continuous Improvement: Define a measurement framework covering launch readiness, speaker training completion, appropriate audience reach, attendance, engagement, educational value, execution quality, and budget performance. Use dashboards and qualitative feedback to optimize content, formats, and program delivery without linking speaker selection or compensation to prescribing volume.
