Major Accountabilities
- Customer Understanding & Needs Assessment: Lead research to identify key HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS
- Primary Market Research Design & Execution: Design and lead end-to-end primary market research to inform positioning, messaging, and launch strategy
- Concept & Message Testing: Design and execute concept and message testing to pressure-test value proposition, positioning, and campaign
- Competitive Intelligence Integration: Monitor and integrate competitive intelligence on the evolving HS treatment landscape, competitor positioning, and promotional activity to inform strategy
- Cross-Functional Partnership: Serve as the primary HCP insights partner to Marketing, Medical, and Market Access, translating research findings into clear, actionable recommendations for brand strategy and launch planning
- Forecasting Support: Provide insight-based inputs to support long-range and launch forecasting assumptions
- Vendor & Research Budget Management: Manage external research vendors and agencies, defining project scope, methodology, and budget to ensure high-quality, timely insight
- Ongoing Insight Generation: Continue to conduct primary market research to track HCP perceptions, sentiment, prescribing behavior, and awareness of the brand post-launch
